Naples Search Engine Optimization, and why you need it!

Every day there are more business owners discovering the power of the Internet and optimizing for top positioning in the search engines. Without SEO or Search Engine Optimization, you may just get trampled on and be left in the web abyss with so many failed e-commerce sites.

SEO is a term widely used today within the marketing industry. For the past few years and the next ten years or so, search engines will be the most widely used resource to find the service, product or information they need and want.

Most people that use search engines only click on the top search results on the first page. Making it to the first page, even more so in the top three positions displayed in the Search Engine Results Pages (SERP’s) almost guarantees you high quality, “free”, targeted traffic for potentially years to come. You will get a higher ratio of probability in being clicked on when you rank high. The more traffic for your site, the more business you will get.

What is search engine optimization and do you have to use it?

The answer to why you have to use it is an easy one. You need search engine optimization to be number one, number two and in most cases number three to at least make your site income generating. Here is the most recent Google and Bing Heatmap for 2011 so you can see where people are looking, and clicking after making a query in the search engines.

With search engine optimization you can get the benefit of generating highly targeted traffic at a fraction of the cost of paid campaigns on AdWords or in Adcenter. If your website is optimized properly, and within a couple months I have you ranked for a dozen terms related to your niche you will not have to spend a dime on a paid campaign. Your SEO will keep you positioned for potentially years to come and all the while your competitors are paying hundreds of dollars on AdWords and paying twenty bucks a pop for “so called” good leads from places like ServiceMagic and YellowPages online. With the power of good SEO you pay once and sit back and take care of running the company, as you should be.

So once again, what is SEO? Search engine optimization is utilizing the tools and methods while leveraging your website to make your site show up in the top of the SERP’s. Getting yourself on the first page, and better yet in the top half of SERP’s will ensure that your site will generate a public awareness and subsequently generate more targeted traffic, traffic that can generate leads for your business as well as sales.

SEO requires a lot of work to be fully realized. There are many aspects you have to tweak on your site or add as well to be as search engine optimized as possible. Some of these tasks will include gathering relevant terms or keyword phrases such as Naples Plumbing, Naples Web Design, Naples Roofing… or in my case, Naples SEO or Search Engine Optimization Naples FL. All you have to do is make sure you target the terms your typical consumer would use to find you online. There is a helpful tool for you to compile a targeted keyword list, the Google Keyword Tool. Just enter a couple phrases and Google will give you several terms that people use daily to find the products or services you provide.

You may also need to rewrite your sites content so that you can get the right keyword phrases in there without making it too commercial or spammy, but still making it light and informative. There are certain rules and guidelines to be followed with making your site’s content applicable and conducive to search engine optimization. Some of the finer points can be found below for Bing and Google.

Bing’s SEO principles:

SEO is fundamentally about creating websites that are good for people. The most basic advice we can give for achieving optimum rank for your site in Bing is to do the following:

• Develop great, original content (including well-implemented keywords) directed toward your intended audience
• Use well-architected code in your webpages (including images and Sitemaps) so that users’ web browsers and search engine crawlers can read the content you want indexed)
• Earn several, high-quality, authoritative inbound links

As you can see by the links, much of this material has already been discussed in-depth in the Webmaster Center team blog in their ongoing column, search engine marketing (SEM) 101. You can read the full post if you Click Here.

Google’s SEO Starter Guide:

Our Search Engine Optimization Starter Guide covers around a dozen common areas that webmasters might consider optimizing. We felt that these areas (like improving title and description meta tags, URL structure, site navigation, content creation, anchor text, and more) would apply to webmasters of all experience levels and sites of all sizes and types. Throughout the guide, we also worked in many illustrations, pitfalls to avoid, and links to other resources that help expand our explanation of the topics. We plan on updating the guide at regular intervals with new optimization suggestions and to keep the technical advice current.

The Google SEO Starter Guide can be opened or saved to your desktop by Clicking Here.

Even though the search engines give us a peak at what is important to achieve top positioning they don’t give us enough to capitalise on their algorhythms. Best practices and due diligence has always seemed to be the best route.

Take a look at some of my Local Search Engine Optimization achievements and see if SEO is the answer for your lead generating needs. A little on-site SEO can work wonders for your conversions, resulting in better quality traffic and greater ROI for your business.

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