Pay per click, or PPC advertising on AdWords or Bing, will almost immediately drive more traffic to your business website giving you the opportunity to capture real, targeted leads. PPC has very little overhead compared to traditional advertising and therefore generates a greater return on your investment. Analytical tools and sophisticated tracking software allows you to test and tweak your pay per click campaign in real time, all the while minimizing your cost per acquisition.
PPC isn’t by any means a “set and forget” marketing funnel. I’ll develop a highly targeted, effective ppc or impression campaign with niche keyword selection, competitive and industry research along with a management process devoted to bottom line results.
Target and enguage clients while their in the buying mood and actively searching for the services and/or products you provide. With PPC, your potential clients can find your ad alongside the relevant search engine results page (SERPs) created by their query.
Don’t think you have to start with a huge budget, you simply get billed when someone clicks your ad. You get to decide what you’re willing to pay for each time your advertisement is clicked upon and you can put a restriction on the limit of spend per day as well as the time of day your ad’s will show. Google Adwords makes it easy for the local business owner to level the playing field when it comes to large scale campaigns on a small budget.
Unlike traditional advertising, with Google, you are able to carefully watch your campaigns effectiveness and see which of the ad’s and keywords are generating the most clicks as well as which creative is producing the desired sign-ups, leads or sales. PPC campaigns should be constantly refined to enhance ad copy, keyword phrases and website landing page elements. A-B split testing should always be incorporated to continuously improve your conversion rates and overall ROI.
Comprehensive research finds that search advertising continues to be the most cost-effective marketing mediums available today and is a small fraction of the price of direct mail, magazine ad’s or yellow pages listings like the phone book.
When it comes to running a local ppc campaign, knowing your market and the terms that your typical consumer would use to find you is key. A great way to find out what potential business you could get or see whats working in your industry is to do some competitive research. Check out your competition and see whats working for them. An easy tool to use is Keywordspy This little research tool works wonders to discover little gems you wouldn’t think your typical buyer would type… sometimes you can find 1 and 2 cent terms to load your campaign with.
Here are a few of my recent niche ppc campaigns for local lead generation.
Niche: Home Theatre and Home Automation Systems
Naples premier home audio and video service company. We specialize in home theatre, sound, and lighting.
Custom Audio-Video Integration, installation of all Audio-Video Components, Networks, Lighting Control Systems, Automated Shades, and Home Integration Systems. All systems are specifically designed for each client’s needs.
Specialty Electronics has a well-earned reputation for quality, excellence, service and responsiveness to clients needs, taking pride in creating exceptional Audio Video systems.
Niche: Attorney and Law Offices